Heinz partners with Absolut on limited-edition pasta sauce
- March 29, 2023
- Foodbev Media
Introducing a delectable new pasta sauce that is the result of an exciting collaboration between Kraft Heinz’s innovative New Ventures division and Pernod Ricard’s premium spirit brand, Absolut! Experience the perfect blend of rich pasta sauce flavors, infused with the exquisite taste of Absolut spirits.
Heinz and Absolut have collaborated to launch a new tomato vodka pasta sauce, influenced by the viral TikTok “pasta alla vodka” recipes.
According to Heinz, “the vodka is the magic that unlocks the flavours and intensifies the aroma of this rich and creamy tomato, basil and cheese sauce”.
Caio Fontenele, Heinz New Ventures director, said: “We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience.”
Check out our socials
Lorem ipsum dolor sit amet, consectetur adipiscing elit Lorem ipsum dolor sit amet, consectetur adipiscing elit
The latest packaging projects
London Packaging Week 2024 celebrated as major success
London Packaging Week 2024 was celebrated as a major success, with strong industry engagement, innovative displays, and high-level discussions setting the tone for future growth.
London Packaging Week 2024 opens to acclaim
The much-anticipated London Packaging Week 2024 kicked off at ExCeL London, drawing industry leaders and innovators who are lauding the event for its focus on sustainable solutions and groundbreaking innovations that promise to shape the future of packaging.