Pepsi to commemorate upcoming anniversary with new on-pack logo and branding
To celebrate its 125th anniversary, Pepsi will update its logo across its packaging and other physical and digital touchpoints for the first time in 14 years – intending to pay homage to the brand’s history while anticipating its future.
L’oréal finances a biotechnology venture to develop plant-based ingredients for sustainable beauty
On Monday, L’Oréal became a founding investor in a biotechnology platform called Geno, joining Unilever and Kao Corporation in this venture. Geno specializes in developing alternative sustainable materials, and as part of the deal, it will create ingredients for a variety of products offered by the beauty giant.
Weetabix reveals that all packaging 100% fully recyclable
The Weetabix Food Company has reported that all of its packaging is now designed to be fully recyclable.