FMCG News – Lidl extends Prevented Ocean Plastic to water bottle packaging

Lidl will introduce 1-litre San Celestino Italian Sparkling Mineral Water bottles, containing a minimum of 30% Prevented Ocean Plastic™, into their stores from July onwards. This initiative aims to address the issue of plastic waste that would have otherwise found its way into the ocean.

With an estimated annual sale of 12 million bottles, Lidl’s endeavour is predicted to save nearly 100 tonnes of plastic annually, equivalent to almost 4 million plastic water bottles. By embracing this sustainable change, Lidl is taking significant strides towards reducing ocean pollution.

Lidl has consistently demonstrated leadership in sustainability. In 2020, they became the first supermarket in the UK to adopt food packaging made from Prevented Ocean Plastic™. This initiative has since been extended to include a variety of Lidl’s own-brand products, such as fresh fish, breaded poultry, sausage, and fresh fruit. As a result, Lidl has already prevented more than 15 million plastic water bottles from polluting the ocean.