The captivating design of fine spirits bottles

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again.

Packaging turns potential into profit

To paraphrase a well-known proverb, “Take care of the packaging and the pounds will take care of themselves.”