Domino’s New Printing Lines: Transitioning from Bottle Labels to QR Codes on Caps.

In an innovative move to enhance product tracking and consumer engagement, Domino has introduced cutting-edge printing lines designed to replace traditional bottle labels with QR codes directly on the caps. This development aims to streamline packaging processes and provide a more sustainable and efficient solution for product identification.

The new technology, which Domino has unveiled, focuses on applying QR codes to bottle caps using advanced printing methods. This approach not only eliminates the need for separate labels but also integrates a modern solution for tracking and interactive consumer experiences. The QR codes can be scanned by consumers to access detailed product information, promotional offers, and other interactive features.

The shift to on-cap QR codes is driven by several factors. Firstly, it simplifies the production process by reducing the number of packaging components. Without the need for additional labels, manufacturers can reduce costs and waste. Secondly, the QR codes provide a more versatile and engaging way for brands to connect with consumers. By scanning the code, users can easily access digital content related to the product, enhancing their overall experience.

Additionally, this transition aligns with the growing emphasis on sustainability in the packaging industry. By minimizing the use of labels and leveraging digital solutions, companies can contribute to reducing their environmental footprint.

Domino’s new printing lines represent a significant advancement in packaging technology, offering a glimpse into the future of product labelling and consumer interaction. As more brands adopt this approach, we can expect to see a broader shift towards more efficient and environmentally friendly packaging solutions.

Coca-Cola has tried this new technique by removing labels from their Sprite and Sprite Zero bottles. Despite the labels already being recyclable, they felt it was beneficial to reduce the number of materials needed in the production process and saving consumers from needing to separate the components at the end of the product’s life cycle.

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