Rob Hollands is managing director of SharpEnd – the world’s fastest-growing Internet of Things studio, platform and innovation partner to some of the world’s biggest brands across, drinks, beauty, fashion and CPG. Rob is a recognised expert on connected products and packaging and is a regular speaker and writer on brand innovation and future trends. He has recently spoken at NRF Chicago, LuxePack NY, WARC, The Drum, Festival of Marketing, RetailEXPO, World Spirits Summit, AIPIA Congress, Packaging Innovations & Luxury Packaging and was guest speaker on The IoT Podcast.