Digital Lead at WRAP. A passionate digital marketeer for over 17 years, Gemma leads the digital strategy for WRAP’s consumer brands in the UK to drive long term citizen behaviour change. In her role, Gemma is supporting the provision of simple and effective tools where people can access relevant information to help them to recycle and reduce waste. Prior to WRAP Gemma has worked across multiple different sectors, including beauty and cosmetics, education, publishing and charities delivering digital marketing and comms initiatives.