With many consumers turning to the likes of Amazon and High Street brands online stores, packaging has become the face of brands. Luxury packaging speaks to the quality of your product adding a ‘premium’ feel to anything from artisanal biscuits to luxurious candles and gift boxes. Bespoke packaging such as tins and gift sets also help you tailor your products to specific promotions, holidays, or celebrations, increasing the number of ways you can approach consumers.
The Rise of Online Sales and Delivery Services.
According to the latest statistics, in the UK alone we saw a Year-on-Year increase of 36% in online retail sales. This is the highest increase since 2007 according to the IMRG Capgemini Online Retail Index.
This shift in buying habits, from brick-and-mortar to online sales, has opened the door for retailers and brands to explore their packaging options and reinforce their identity by creating a unique packaging design. Think of brands like Quality Street or Toblerone. These brands’ benefit from their unique packaging identifying and providing consumers with memorable touchstones that turn products into household names.
How Tinplate Can Help You.
At Tinplate we go to extraordinary lengths to ensure your customers are blown away by premium tin packaging. No project is too big or small and we have worked with the likes of The National Trust, Farrows, Penhaligon’s and Fortnum & Mason amongst many others. If you’re interested in finding out more about the benefits of sustainable packaging or want to create tin packaging that shows off who you are then contact us today. We’re ready to help you make a splash in the world of online retail.