Meadow, a Swedish technology start-up, is bringing a new sustainable packaging system to the Beauty and Personal Care market. The company’s innovative technology uses established recycling infrastructure to ensure packaging circularity at scale for brands interested in enhancing consumer experience while driving sustainable impact.
The Daisy Top™ Refill System replaces single-use linear packaging by repurposing the world’s most optimised, circular packaging – the aluminium beverage can, expanding its use across various categories. The transformed refill can is easy to use and recyclable through existing household recycling.
Combined with a reusable dispenser designed by brands when licensing the technology, the company’s refill solution has been tested and proven to be the most convenient, intuitive, and premium refill experience for users.
“Sustainability must be easy and fun to engage people and drive real impact. With great user experience comes great engagement, which results in a high volume of conversions and leads to impact. That is why focusing on UX was key to us while developing our circular packaging solution.”
Victor Ljungberg – CEO
The company’s refill solution has shown the ability to drive consumer interest and repurchase intention after use. Additionally, it has demonstrated the capacity to attract new customers to brands. Through this innovative refill solution, Meadow drives sustainable packaging innovation for brands while allowing them to enhance their brand identity.
Meadow Daisy Top™ minimises raw material use and reduces the can weight by eliminating the pull tab. It was developed with the infinite recyclability of aluminium cans in mind and consumers’ familiarity with it. In fact, 75% of all aluminium ever produced is still in use, as it is possible to recycle it endlessly without changes in the quality of the material.
The Daisy Top™ Refill System is available at scale for brands in conjunction with an efficient supply chain.