Entitled the Liberties Lantern, the luxury pack is modelled on the Dublin-based Pearse Lyons’ distillery, located in the renovated St James’ Church, together with its signature glass spire.
With creative design by Harrogate-based agency, harr+bass, the challenge for the constructional design team was how best to showcase the wide shouldered single malt bottle, plinth and distillery spire in a single luxury pack, while mirroring the architectural angles of the stone and glasswork of the spire.
The ambitious solution was based on the crafting of the spire itself, created in transparent PET, which followed the exact proportions of the actual spire. The design then needed to sit securely on a rigid board plinth, on which the malt whiskey is nestled. To achieve this, a two part mechanism interlocks the spire with its plinth, using pins which mimic the huge bolts which hold the actual spire in place. This locking mechanism ensures that, once packed, the bottle remains centrally located within the Pearse Lyons bottle, with branding facing front and clearly visible.
The plinth itself was constructed to feel solid as stone, with its size being designed to reduce tip issues with the wide shouldered bottle. Assembled from a grey board skeleton wrapped in 120gsm uncoated paper, the plinth was printed in base solid PMS cool grey 8U, with black text and hot foil blocked in gold in two positions. A removable inset plinth, constructed in the same material, provides a seat for the bottle itself, while at the same time also offering a secondary use, whereby simply removing the bottle and inverting the inset plinth, the single malt can be showcased independently from the pack itself.
Constructed in part with 100% recyclable materials, the pack highlights the distillery’s commitment to the environment with the use of the green dot to show their financial commitment to the recovery and recycling of packaging materials.