Choosing the correct coffee packaging is key, as it forms the first impression that purchasers will have of your brand. The options range from coffee tins to coffee tubes, coffee pouches or even a coffee bag. It’s important that the packaging maintains the quality, taste and aroma of the delicious coffee inside, and so it must be opaque, non-absorbent and be resistant to light and heat. Not only does it need to be functional and fit with the brand aesthetic, both the materials and sourcing element of the packaging need to meet the ever-growing requirement of sustainability. Packaging amounts to 3% of the carbon footprint for the entire coffee supply chain!
All of this comes at a cost, so between coffee tins, coffee pouches and coffee bags, which is the best affordable coffee packaging?
Price comparison of a coffee tin vs coffee tube or coffee bag
There is a wide assumption that coffee tubes are more affordable than coffee tins, however, this is often not the case, as the material cost of tinplate is very competitive. Rigid packaging such as a coffee tin provides more protection to the contents and has a more luxurious appearance, despite being a comparative cost price. Where a coffee bag may be a lower unit cost than coffee tins, coffee tins may warrant a higher sell price of the end product. This is due to the larger perceived value of the coffee tin, which improves the commercial prospects of the retail item.