The stand-out packaging, created for the distiller’s latest innovation, Manquila – Queen of the Night liqueur, was released as a box gift set in September 2022.
Based in Irlam, Greater Manchester, Zymurgorium was launched in 2013 with a multi-million pound investment into the development of a new distillery and a state-of-the-art bottling line. Conducting all of its operations in-house, including distilling, bottling, warehouse, and office functions, the distiller is known for its distinctive industry innovations, including the world’s first Ruby Chocolate rum. One of their brands, Manquila, was launched by the distiller earlier this year. A wild strawberry cream liqueur with agave spirit from Mexico, it was created in response to market conditions caused by Brexit, the Covid-19 pandemic and other industry changes. More new flavours are planned for the future.
As an existing customer, Zymurgorium asked Falconer to design a suitable carton to accommodate the Manquila 70cl bottle and two branded shot glasses. The packaging had to incorporate a perfect balance of design and practicality, adequately showcasing the bottle and glasses, while maintaining uniqueness and a sophisticated appeal.
The carton was produced in crown prestige board, lithographic printed and finished with a high gloss varnish. Die-cut fitments secured both the bottle and shot glasses, with a large central aperture providing maximum visual impact. An initial order of 5000 packs was produced by Falconer.
“We chose Falconer due to their quality, reliability and excellent service that we have become used to over the years,” said Zymurgorium’s founding managing director, Aaron Darke. “We feel that the pack does its job flawlessly, displaying the bottle and glasses perfectly – the finish is also of excellent quality.
“We are always delighted to work with Falconer. Their ability to understand our vision and deliver exactly what we require is both consistent and outstanding.”