Created to package MIRROR WATER’s four body care products, the luxurious and modern boxes fully complement the brand’s ethos and aesthetic identity.
MIRROR WATER’s requirement for a packaging partner led to an initial meeting with Falconer, where the carton manufacturer was tasked with designing and creating the four different size cartons. Focussed on producing a sophisticated classic look, Falconer used the single coated reverse side of Incada Silk with a matt varnish, to give an aesthetically pleasing earthy colour. A bevelled emboss on the front of the cartons added product detail. In construction, all four boxes followed the same format, including webbed tucks and crash lock bases, with e-flute fitments to ensure protection for the glass containers inside.
“Falconer was a recommendation from a fellow beauty brand founder and after an initial meeting, we knew we were in great hands,” said Estée Lalonde, MIRROR WATER’s founder and CEO. “This was the first time any of us at MIRROR WATER worked on creating secondary box-packaging, so we needed a partner that understood that. Falconer took the time to explain things to us and help us make decisions based on our needs. Their focus on environmental responsibility and usage of biodegradable materials also meant a lot to us.
“Our whole team is absolutely thrilled with how the finished packaging turned out – it’s sleek and minimal, sophisticated and classic, letting our MIRROR WATER logo and colours shine through. It signals to our customers an exciting first-look at our brand identity as they unwrap their new products. We’re especially happy with the embossed finish on the front of pack – it creates a tactile experience and I know our customers are going to love that attention to detail.”
An initial run of 12000 cartons were produced across the range, with the products being available via MIRROR WATER’s website and exclusively in-store at Space NK.