Knoll Packaging nominated for three Formes de Luxe Awards
Knoll Printing & Packaging

Knoll Packaging nominated for three Formes de Luxe Awards

Knoll Packaging is nominated for their sustainable luxury packaging innovations

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Knoll Packaging has been nominated for 3 Formes de Luxe Awards. The Chanel Knoll Ecoform Molded Pulp Advent Calendar and MAC 12 Lipstick Holiday Coffret were nominated for Best Cosmetics Coffret, and the Jo Malone Knoll Ecoform Molded Pulp Star was nominated for Best Communications.

Chanel’s very first advent calendar is nominated for Best Cosmetics Coffret and celebrates the 100th anniversary of its N°5 fragrance. The large-format design is in the shape of the iconic fragrance bottle. The calendar is made of Knoll Ecoform molded pulp. The hinged structure with beveled edges is comprised of two laminated layers of Knoll Ecoform for a smooth appearance inside and out. The white pulp is color matched, molded and then cut. Inside are 27 folding carton boxes made of FSC paper. The height of the advent calendar proved a challenge, and feet were integrated to ensure stability both when empty and filled with products.

The MAC 12 lipstick set is also nominated for Best Cosmetics Coffret. It combines FSC paper & board with biodegradable acetate film coating, a Knoll Ecoform molded pulp platform and magnet closure. The coffret opens horizontally with 4 hinges, allowing it to be opened onto itself for display, held in place with a locking magnet. The use of a recyclable pulp platform has eliminated more than 9 tons of plastics.

The recyclable, star-shaped Jo Malone holiday packaging is nominated for Best Communications category. The base and cover are 100% Knoll Ecoform molded pulp, and the pack also includes a recycled ribbon and Artcard tag. The molded pulp was color matched to Jo Malone’s iconic cream paper, and the cover stamped with the brand’s logo. Ensuring a closure that would hold proved a feat – the flange around the base was extended to ensure a perfect friction fit with the cover. The 100% Knoll Ecoform packaging was also designed to double as an ornament.

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