Diverting over three million bottles* of plastic so far through UK supply.
LUSH, the British cosmetics retailer is constantly looking for ways to innovate with packaging, especially when it helps its mission to “Leave the world lusher than we found it”, and is aiming to continue this through introducing Prevented Ocean Plastic™ Globally.
Lush has been using 100% recycled PET for their clear bottles for more than a decade, and this is an exciting next step. In the UK, through working with its suppliers Spectra Packaging, Lush has introduced certified recycled Prevented Ocean Plastic ™ for its 100ml, 250m and 500ml bottles. The Lush Manufacturing sites in Germany and Croatia have also rolled out Prevented Ocean Plastic ™ across these sizes, with Lush North America and Japan to follow suit later this year, each working with their local bottle manufacturers. The 1L bottles are still in transition across all markets, but will be introduced later this year. This will allow Lush to roll Prevented Ocean Plastic ™ out globally.
Every time a customer takes home a product in a clear plastic bottle marked with the Prevented Ocean Plastic trademark, Lush says, “they’re helping to protect marine ecosystems and the coastal communities who are at the forefront of the effects of ocean plastic pollution.”
“Seeing how much impact the Prevented Ocean Plastic™ Programme has had on the communities in areas at high risk of plastic pollution, being part of preventing tonnes of plastic from entering the oceans as well as improving transparency of the supply chain is very much fulfilling our Lusher than we found it statement. I feel honoured to have worked with such a passionate and inspirational group of people who care about people and the environment.” – Karolina Michalska, Creative Buying, LUSH