Spectra has recently enjoyed significant take up for a number of their innovative print techniques at their Suffolk manufacturing facility.
The company constantly pioneers new ways to give customers leading edge packaging solutions and the addition of innovative print continues to help drive that desire.
Spectra’s state-of-the-art in-house facilities mean it is well placed to provide beautiful, distinctive finishing to help customers achieve an attention grabbing shelf presence in extremely competitive markets.
As a result, Jonathan Powell, Sales Director at Spectra see’s print as a hugely important part of the full packaging picture.
He said, “Coming up with fantastic bottle designs is one thing, however, we have sadly seen countless examples where a great pack is let down by poor sub standard decoration’.
Spectra work with an impressive list of leading high street brands and Jonathan understands that decorative excellence helps Spectra continue to grow their portfolio of well-known customers.
He went on comment, “Many of our customers, particularly those working in premium personal care markets, demand the very best in finishing to compliment the high value of their products. It’s why we’ve never rested on our laurels when pushing printing technologies to their limits”.
Indeed, Spectra have enjoyed success with a number of their revolutionary new print techniques of late.
These include Touch a high build print, perfect for braille purposes and Illuminate, which is only visible under UV light, ideal for helping reduce product counterfeiting, a huge problem for many leading brands.
Jonathan said, “It is important for us to spearhead new ideas for print. However, to pioneer techniques that help solve problems, such as counterfeiting or helping blind or partially sighted consumers, is also hugely satisfying, we see this as packaging with a purpose”.
As well as pioneering other distinctive print techniques such as Seamless, a continuous circumference print and Chameleon, a finish that changes colour under differing light conditions, Spectra also continue to provide a number of other high-quality techniques as well. These include pin sharp 4-pass silk screen printing and luxurious hot foil stamping for that premium look.
Jonathan added, “Because we handle everything in-house, customers can benefit from faster lead-times and reduced transport costs when they add our print services to the packs we provide for them. Furthermore, we are on hand to help, advise and prescribe print finishes to help their products stand out from the crowd”.
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