Click on the website link to see the Sun Branding case study showcasing the creative packaging design for the new range of Aldi Gastro premium ready meals.
What we did:
Brand repositioning with a creative packaging design that elevates foodie cues to captivate a wider audience. Gastro, by Specially Selected is the exclusive Aldi brand of chilled luxury gastro pub ready meals. Our challenge was to reposition the brand to reflect a more modern gastro experience and appeal to a wider audience.
Click through to see the Aldi Gastro designs, or visit us on stand A52 in the Food & Consumer Pack arena to find out more. Don’t miss our session on Top trends in packaging design 13:00-13:30 at the Food & Consumer Pack stage on Wednesday.