Ranpak helped Taartenwinkel.nl, a popular Dutch online bakery, improve its packaging sustainability and customer experience with Ranpak WrapPak® Protector paper pads for thermal protection of its products rather than its previously used chilled transport system. Taartenwinkel.nl bakes its cakes in the morning, after which they are delivered to customers all over the Netherlands. In order to preserve the quality of the cakes, their temperature may not exceed 7oC upon delivery. This is to ensure that high-quality cakes retain their taste. Sustainability is a priority at Taartenwinkel.nl. That’s why the company decided to look for a more sustainable alternative to its chilled transport solution that included a cooling engine. And since cakes are usually ordered for festive occasions, Taartenwinkel.nl wanted to create a festive unboxing experience. Ranpak provided Taartenwinkel.nl with its WrapPak Protector which was easy to install in the bakery. In preparation for shipment, the cakes are wrapped in waved paper pads, which are produced based on the number of cakes on order. Sustainable cool packs from Recycold are also included in the box to ensure temperature control. Taartenwinkel.nl was able to save space and better respond to seasonal peak demand thanks to this packaging solution. It also eliminated the need to wash the previously used chilled transport solution. Customer complaints were significantly reduced, compared with the chilled transport option. The products are kept cool and free from damage during transport. A festive unboxing experience for the customer has been achieved. Additionally, the cardboard box and Ranpak’s paper are 100% sustainable. Customers can also re-use the Recycold cool packs as well. In addition to reduction of water use, the new system has also reduced the need for warehouse space to store cold chain packaging at the bakery. The returns stream previously required for the chilled transport option has been completely eliminated.