Maison Matine x Woola: Wool Envelope
FDLA 2024 – WOOLA – MAISON MATINE – WOOL ENVELOPE 6
Wool Envelope ©Maison Matine
Brand: Maison Matine
Supplier: Woola
Design: Woola (Katrin Kabun)
An envelope padded with waste wool
Technical details: These e-commerce envelopes combine an FSC-certified recycled paper exterior with a padded interior made of waste wool. Wool offers elasticity, water repellency and resistance to temperature extremes. The envelopes are positioned as a sustainable alternative to bubble wrap mailers and are reusable and compostable.
Woola set up a supply chain for waste wool: the material is sourced directly from farmers in Estonia, where Woola is based. The supplier has launched a pilot circular program in the country to let people return the wool inlays to keep the valuable material in the loop.