This pack has been shortlisted in the Luxury Packaging Awards 2019 in the Luxury Cosmetics/Personal Pack category
A packaging solution devised by rigid box specialist Pollard Boxes in close collaboration with its customer Experimental Perfume Club provides the perfect example of a premium pack that can also demonstrate strong sustainability credentials.
To take into account environmental requirements, only FSC-accredited materials and uncoated and varnished finishes were considered in the selection of the papers at the start of the development process. Internal fitments are predominantly made of paper with no plastic and minimal foam. In addition, the strength of the boxes means that they do not require cellophane wrapping for additional protection, thereby removing unnecessary packaging waste.
The Blending Collections and individual fragrances are packed in rigid slipcases and trays produced in Colorplan White Frost 135gsm wrapped onto white 100% recycled board. The slipcases incorporate black foil and the collection numbers for each of the two fragrances per category are post wrapped debossed on the blending pack and clear foiled on the individual packs, ensuring the most technically appropriate solution for the two different designs. The trays feature zest or silver coloured ribbon pulls.
Internally all packs use white lined board, with unlined board and white Edixion 350gsm for the fitments in the individual boxes, and foam and white tissue paper for the blending box.
On-shelf the boxes combine a white finish with a strong individual colour for each of the three layers; different amounts of colour on the front of the box distinguish the two fragrances in the layer. The blending box features the Experimental Perfume Club’s grey branding as its main colour. Overall the decoration effects create a striking image on-shelf that reflects the quality of the brand while establishing a strong family image.
