Retail Pak / Terra Firma Limited

Custom Bottle Display Unit – PLD Certificate Winner – PLD Innovations Awards 2021

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Description

Developed to encourage interactivity and to showcase the bottle inside in interesting and suggestive ways, a custom bottle display unit is an eye-catching addition to any point of sale, bringing a definite wow factor, combined with a box that is to be retained after the product is finished.

The original box was made of a locally available yellow birch wood, but was then brought out in different shades and colors. The design was developed at our Hong Kong office and then every piece prototyped by hand to check on problems and ensure the final design was ready for mass production.

The final result is a package that invites curiosity and helps underline the message that this is no ordinary beverage. It’s a new and refreshing take on a key problem — how to make the product stand out on the shelves.

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