Amberley Labels has teamed up with legendary Sheffield sauce brand, Henderson’s Relish and lettering artist Oli Frape to produce a limited collection of 3,000 uniquely labelled bottles using a first-of-its-kind print process.
Working with Oli Frape, a renowned artist specialising in hand-drawn lettering, Amberley developed a bespoke data solution to create unique combinations of Oli’s hand-drawn letters, whilst retaining his distinctive style and Henderson’s signature orange and black design. Produced at Amberley’s state-of-the-art labels facility in Boston, Lincolnshire, they are the only manufacturer in the UK to be able to combine creative use of data with hybrid print technology to deliver a ‘one of a kind’ label solution.
Commenting on the project, artist Oli Frape said “my aim when I originally started this project with Henderson’s was to create a truly limited run of just 3,000 bottles and I wanted to explore ways to really capture how unique and limited these could be. Initially we looked at screen printed labels due to the nature of this process producing a slightly different print each time – that uniqueness is part of what makes screen printed artist editions valuable.
It soon became clear that screen printing was not viable for this kind of label so I was excited to hear that Coveris were exploring and utilising a data-led approach to personalisation which meant each label could still be different from the next in small ways – just like a screen print. The result is a truly limited batch of label/bottle artworks which become more covetable in their scarcity and ultimately drive sales to benefit the charity.”
