Falconer Print & Pack

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Description

A truly innovative gift set produced by Falconer for their customers.

We chose the theme of the fairy ballet, The Nutcracker – a theatrical story, presented in a theatrical gift box created as a book. On opening the box, the inside front cover contains a wonderful and fun diorama, lit up with lights, which begins the story of The Nutcracker. On the opposite side, authentic looking pages narrate the magical plot, before the reader arrives at the back page where four ‘Falconer’ inspired cocktail recipes can be found, alongside a range of ingredients, each packaged in individual compartments. These included: Slingsby Marmalade Gin, tonics, dried botanicals, a handmade Christmas candle and handmade chocolates.

All the packaging material used to create the pack is FSC and fully recyclable.

The outer book is produced on board with a cream reverse to lesson the raw edges. The intricate foil embellishment creates an old school book appearance, which combined with traditional green shades on the cover, are designed to give a 3-dimensional look and draw your eye to the foil. Inside and behind curtains, the 3D diorama gives the sense of excitement and imagination. The diorama was a fun, but challenging part, as all the elements needed to align perfectly to give depth and hide the mechanics of the design. This element, along with the lights, were carefully put together and glued by hand. The diorama has a novel secondary function in that it can be taken out of the outer book and used either as a Christmas card that lights up, or as a festive decoration.

The pages, produced to look like an aged hard back book, are printed on the uncoated side of cream backed board, with matte gold borders to frame each page. The gifts at the back of the book are individually packaged in textured stunning iridescent solid gold board to complement the foil detail throughout.

In creation, each material had been carefully considered throughout, from weight to texture and colour.

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