Aptly called the ‘Liberties Lantern’, this highly innovative pack has been designed and created for a 2022 limited edition release of an Irish single malt whiskey to celebrate ten years of distilling at the Dublin-based, Pearse Lyon Distillery.
As a luxury packaging concept, the Liberties Lantern takes its inspiration from the home of Pearse Lyon Distillery, the renovated St James’ Church and its signature glass spire, located in the centre of Dublin’s historic whiskey district.
In meeting Pearse Lyon Distillery’s packaging vision, the challenge for the constructional design team was how best to showcase the wide shouldered bottle, plinth and distillery spire in a single luxury pack, while accurately mirroring the architectural angles of the stone and glasswork of the spire, and maintaining the overall pack height below 400mm for retail.
The solution was based on the crafting of a 290mm high spire, which followed the exact proportions of the actual spire. The replica then needed to sit securely on a rigid board plinth, on which the malt whiskey is nestled. To achieve this, a two part mechanism cleverly interlocks the spire with its plinth, using pins which mirror the huge bolts which hold the actual spire in place. This locking mechanism has been expertly executed to ensure that once packed, the bottle also remains centrally located with the Pearse Lyons bottle branding facing front and clearly visible, as well as there being no vertical movement of the bottle in the pack, therefore reducing the risk of breakages on its retail journey. Ingenious to the pack a removable inset plinth, provides a seat for the bottle itself, while at the same time also offering a novel secondary use: by simply removing the bottle and inverting the inset plinth, the single malt can be showcased in all its glory for all to see, independently from the complete pack itself.
The pack is constructed in part with recycled materials, with all materials being 100% recyclable.
