About OPRL
OPRL is a not-for-profit organisation created to help consumers recycle more. We support brands and retailers with expertise and guidance on recyclability so that they can correctly label packaging. This helps consumers know what to do with packaging at the point of disposal and ensures our members adhere to Extended Producer Responsibility for packaging (pEPR) legislation.
Independent research shows that 3 in 4 consumers recognise and act on our labels, which is why, in part our labels have been used as a basis for EPR.
But its more than just the label – we offer so much more…
Our team provide recycling expertise to members helping them understand the complexities of packaging recycling and packaging reforms.
Our toolstack gives 24/7 support for the creation of labels our members need and new tools are being developed to provide support for packaging recyclability at the point of design.
Our connections give us the opportunity to provide our members with the most up to date information which support our labels and gives them support on legislation requirements.
95% of consumers believe that packaging should have a recycling label on it
70% of consumers prefer to buy a brand that has clear labelling to tell me how to recycle the packaging
About membership
Once you become a member, we issue you with login details for our Members’ Area of the website.
In the Members’ Area you’ll find the Rules for using the labels covering any restrictions and detail of which labels should be used for each packaging material and format. You’ll also find the OPRL artwork labelling tool which will generate and create the correct labels for your packaging, where you are able to download and use straight away.
Interested in joining the scheme or finding out more? Visit our stand or email join@oprl.org.uk