The increase in demand for Shelf Ready Packaging (SRP) and Retail Ready Packaging (RRP) has created a whole new science in packaging. At DS Smith we ‘think backwards from the shelf’, basing our innovative solutions on the size of the shelves you’ll be stocked on, known rates of sale and replenishment and the optimal pack size for your product.
Designed correctly, SRP and RRP have a vital part to play in your promotional mix, generating sales in-store at the crucial point of purchase. We work with your marketing teams to ensure your packaging reflects your brand positioning, achieves visual disruption in your category and helps your promotions succeed.
Key benefits of our SRP:
More stock and more range on shelves
Faster replenishment in the store
Better product availability
Brand and promotional communication
Successful launches
Improved merchandising
Product visibility and easy navigation for shoppers
