Becky Stones, Creative Director, Good by Design
At a time when packaging is under the microscope more than ever, how can we ensure luxury packaging is sustainable, functional and circular, whilst still remaining faithful to the brand image? From sharing why meaningful change begins at a brand level, understanding when to innovate or iterate, to exploring end-of-life opportunities, Good by Design will discuss their approach to delivering authentically sustainable packaging in ways that evolve the way we think, design and operate as designers for and owners of, luxury brands.