Laura Perryman, CMF Designer and Trend Forecaster, Colour of Saying
Tracking consumer insights and movements but also rapidly evolving technologies is key to understanding what colours and materials will be important for the luxury landscape. With evolutions in digital spaces and experiences, the Metaverse and its connected economies have already started to influence the luxury sector. What’s key are the insights into how packaging brands can engage in ethical and equitable ways with this new digital landscape to uncover new consumer experiences and indeed understand how this will influence a whole new area of look and feel.
