Not just another whisky launch…creating Diageo’s first ever artisan, Indian Single Malt

Natasha Samek, Strategy Director, Butterfly Cannon

Butterfly Cannon, a design agency specialising in Aspirational Brands, gives a behind the scenes insight into putting India on the global, luxury whisky map with the creation of Godawan, a sustainable, artisan Single Malt Whisky created by Diageo in Rajasthan, India.