Stefano Pistoni, Senior Manager, Business Development in Wine, Spirits & Beverage, UPM Raflatac
Terry Cole, Creative Director, Graphic Brands Ltd
Wine and Spirits labels must be able to inspire, increase brand awareness, and intrigue customers. Premiumization is a major key to success. But how do you know which label material is the right choice to help you accomplish these goals? How can designers help brands stand out? Can trends guide brands and help them navigate new markets? From digital label design to production, UPM Raflatac and Graphic Brands will guide you in the label design journey
