Struggling with finding the right skincare products for sensitive skin that took into consideration her richer skin tone, Iman Jouali starts working on IJO in 2019, to launch a non-irritating gender-neutral collection of exfoliators effective on all skin tones.
Working in Marketing and Business Development for luxury companies such as Billionaire Group, Velocity Black, and ScalaPay, she is also a beauty model, shooting for the most renowned skincare brands.
Her unique sets of skills, together with the network she has managed to develop in her work experiences,
culminate with the foundation of IJO Skincare.