Jo Barnard is the Founder and Creative Director of industrial design and innovation consultancy Morrama. A champion of female empowerment within design and of the role of sustainability to create a better design industry, Jo has established an incredible understanding of all things design. From the idea curation phase right through to manufacturing and distribution, she continues to push the boundaries of innovation with Morrama on a day-to-day basis. She has worked with start-ups and scale-ups including Wild, Dash, Wagamama and Allplants. As one of the few female founders within the design, tech and product development industries, Jo has been featured in BBC CEO Secrets, WIRED, TechRound and has been named as one of the top 10 women to watch in tech and STEM.