Magic Mirror Experience
Immerse yourself in the future of packaging with our magic mirror
But why are we bringing AR magic to London Packaging Week?
In collaboration with Aircards, we are telling you to step into the spotlight and channel your inner superhero today at the London Packaging Week Magic Mirror experience! With cutting-edge AR body tracking technology, our Magic Mirror experience will transform you into a full-fledged Packaging Superhero!
Packaging has always been about more than just protecting products—it’s about creating a memorable, engaging interaction with consumers. With the rise of AR (Augmented Reality) and smart packaging, we’re pushing the boundaries of what’s possible.
By using interactive digital features, we’re demonstrating how packaging can go beyond the physical product and become a powerful tool for storytelling and customer engagement. From adding value to the unboxing experience to offering interactive content, AR opens up a whole new world of possibilities.
Through this innovative technology, packaging now offers personalised experiences, product transparency, and even entertainment—blurring the line between the digital and physical worlds. It’s not just about the packaging see—it’s about the story it tells!
Check out more of our cutting-edge connected content
We have innovated sessions to teach you more about the future of packaging!
Food & Consumer Stage, Day 1 – “Beyond the Box: Connecting consumers through smart packaging.” Speakers Gueneri and Stefan will help you discover how smart packaging can transform everyday products into powerful communication tools.
Luxury Stage, Day 2 – “ Reimagining Reality with Packaging: How connected packaging is enhancing luxury experiences,” hear from Diageo and Aircards as they highlight the transformative power of augmented reality in the packaging sector, focusing on Diageo’s TequilaAR initiative for Don Julio.
Food & Consumer Stage, Day 2 – “Connected Packaging: Revolutionising consumer engagement now,” Jenny Stanley from Appetite Creative and Steve Wardle from Kellanova will explore how QR codes have become more than just a vessel for information, how sustainability can become more engaging to the consumer.