Food & Consumer Pack Stage 2024
Speakers from:
Day 1 - 11 September 2024
Reduce. Reuse. Recycle: The Courtauld Commitment 2030
With Harriet Lamb, Chief Officer Executive at WRAP.
A voluntary agreement that enables collaborative action across the entire UK food chain to deliver farm-to-fork reductions in food waste, greenhouse gas (GHG) emissions and water stress that will help the UK food and drink sector achieve global environmental goals. Discover how you and your supply chains can be more resource efficient, encourage consumers to reduce their waste and redistribute more surplus food to those in need.
11:00 AM – 11:30 AM (30 minutes)
Clean Transport: A three-part folding bike for eco-friendly city cycling
With William Butler-Adams OBE, Managing Director at Brompton Bicycle.
Accessible and affordable clean transport. Brompton’s full suite of sustainability-made bike products are designed to make urban bicycling more enjoyable, accessible and fun. In the last year, the brand sold and manufactured its millionth bike, and today is announcing its B-Corp Certification. Hear about the brand’s 50-year sustainability journey and how that can help to drive environmental transformation in the packaging industry.
12:00 PM – 12:45 PM (45 minutes)
Captivating Consumers: Top trends in packaging design
With Claire Hoe, Design Director and Andy Johnson, Commercial Director at Sun Branding.
We delve into the latest packaging trends, from the comforting charm of nostalgia through to the intrigue and fear surrounding AI and more, sharing key insights to help create high performing brands through brilliant brand packaging. Discover the top packaging trends set to dominate 2024 / 2025, how they will impact consumer behaviour, and how you can incorporate them into your packaging design to create a lasting impression on your customers and stay ahead of the game.
1:00 PM – 1:30 PM (30 minutes)
Decoding the Mind: Measuring the impact of design on consumer behaviour
With Iain Amos, Strategy & Insights Partner at Twinings, Leo Hadden, Global Head of Strategy at BrandOpus, Thom Noble, Co-Founder & President at Cloud Army, and Tim Sykes, Brand Director at Packaging Europe.
Uncover the latest findings in consumer neuroscience and how understanding the brain’s response to packaging can drive purchasing decisions. Here, you will gain key insights into the psychological triggers that affect how customers perceive and choose products, and learn how to leverage these insights to enhance your brand’s packaging strategy. Stay ahead of the curve by integrating neuroscience into your designs, ensuring your packaging not only stands out on the shelf but also creates a lasting impression.
1:45 PM – 2:30 PM (45 minutes)
Beyond the Box: Connecting consumers through smart packaging
Drawing on real-world examples and the latest industry research, the dynamic hosts of CoCo: click. consume. connect Podcast, will dive into the powerful intersection of technology, design and consumer behaviour. From personsalised experiences to interactive experience, discover how smart packaging can transform everyday products into powerful communication tools. Don’t let innovation pass you by!
3:00 PM – 3:30 PM (30 minutes)
Captivating Consumers: Top trends in packaging design
With Claire Hoe, Design Director and Andy Johnson, Commercial Director at Sun Branding.
We delve into the latest packaging trends, from the comforting charm of nostalgia through to the intrigue and fear surrounding AI and more, sharing key insights to help create high performing brands through brilliant brand packaging. Discover the top packaging trends set to dominate 2024 / 2025, how they will impact consumer behaviour, and how you can incorporate them into your packaging design to create a lasting impression on your customers and stay ahead of the game.
1:00 PM – 1:30 PM (30 minutes)
Day 2 - 12 September 2024
The Future of Labelling is Here: Be informed and be responsible.
With Jude Allen, Interim Managing Director at at OPRL.
As businesses take full responsibility for their packaging lifecycle, the goal is to boost recycling rates and use more recyclable materials. This discussion explores new legislation, the impact of mandatory labelling on recycling awareness, we’ll look beyond the label to the power of data and innovative ways to communicate with consumers with an insight into innovative labelling solutions. Learn how to adapt to these regulations and educate your supply chains to contribute to a sustainable future.
10:45 AM – 11:15 AM (30 minutes)
Conscious Consumerism: Inclusive packaging designed for everyone
With Lucy Burgess, Strategy Director at Touch, Stefan Casey, Front-End Innovation Packaging and Digital Transformation Senior Specialist at Nestlé, Marc Powell, Global Accessibility Centre of Excellence Lead at Unilever, Waqas Qureshi, Editor at Packaging News, and Katie Roselaar, Technical Service Manager at The PackHub.
Accessible packaging is crucial for ensuring that products can be used by everyone, regardless of their abilities. In the United Kingdom alone, there are approximately 16 million individuals with disabilities, additionally, 18% of the population is aged 65 and above. This demographic reality underscores the growing need for packaging solutions that address both mobility and accessibility challenges. Our panel of experts will provide valuable insights into creating packaging that is not only functional but also inclusive, benefiting both businesses and consumers.
11:30 AM – 12:15 PM (45 minutes)
Connected Packaging: Revolutionising Consumer Engagement Now
With Jenny Stanley, Founder and Managing Director at Appetite Creative and Steve Wardle, Senior Manager, Brand Design Operations at Kellanova.
Connected packaging isn’t the future – it’s happening now, and it’s anything but ordinary. Explore how packaging can revolutionise inclusivity, can turn everyday products into an interactive experience. In this discussion we will explore how QR codes have become more than just a vessel for information, how sustainability can become more engaging to the consumer.
12:30 PM – 1:00 PM (30 minutes)
Regulating Innovation: Is packaging creativity being stifled?
With Margaret Bates, Head of Extended Producer Responsibility Scheme at DEFRA and Martin Kersh, Executive Director at FPA.
Brands and retailers are looking to stand out, redefine their values and better tell their story. However, constraints on creativity can negatively impact businesses in their pursuit of innovation. How do brands ensure they stay ahead of the trend when it comes to design, but also strike the balance for regulatory requirements? Gain insights into the intersection of creativity and policy.
1:45 PM – 2:15 PM (30 minutes)
Bringing Iconicity back to the chilled pizza aisle - Powered by Pentawards
With Beth Johnson, Account Director at Brandon Consultants and Bianca Warren, Senior Retail Manager at PizzaExpress.
The PizzaExpress transition from restaurant to retail sparked significant growth in the chilled pizza category. As competition increased, the category became cluttered with similar offerings and limited differentiation. To secure their position as market leader, PizzaExpress worked with brand design agency, Brandon, to redesign their brand architecture with pizzazz and to give the chilled pizza aisle its icon back.
2:30 PM – 3:00 PM (30 minutes)
Captivating Consumers: Top trends in packaging design
With Claire Hoe, Design Director and Andy Johnson, Commercial Director at Sun Branding.
We delve into the latest packaging trends, from the comforting charm of nostalgia through to the intrigue and fear surrounding AI and more, sharing key insights to help create high performing brands through brilliant brand packaging. Discover the top packaging trends set to dominate 2024 / 2025, how they will impact consumer behaviour, and how you can incorporate them into your packaging design to create a lasting impression on your customers and stay ahead of the game.
1:00 PM – 1:30 PM (30 minutes)