Luxury Stage 2024
London Packaging Week delivers cutting-edge insight into the trends and challenges in the packaging industry. You are invited to be inspired by packaging innovators and to touch and feel the solutions showcased by leading brands.
Speakers from:
Day 1 - 11 September 2024
The Science Behind Behaviour: How and why consumers make choices
With Professor Benjamin Voyer, Cartier Chaired Professor of Behavioural Science at ESCP Business School.
Understanding the science behind consumer behaviour allows you to influence your buyer’s purchasing habits and explains why people make buying decisions. From marketing trends to attitudes toward certain products, the study of consumer behaviour can help you to understand what drives purchase intent including information processing, decision making, purchase and post purchase behaviour.
10:45 AM – 11:15 AM (30 minutes)
Getting Personal: Embrace customisation to create exceptional CX
With Odile Astréoud, Head of Sales at Vacheron Constantin, and Claire Domergue, Founder & Publishing Director at Luxus+.
The importance of personalised experiences in the customer journey cannot be understated in luxury retail. Personalisation helps build deeper connections with customers, promoting loyalty and higher customer lifetime value. Moreover, it adds a level of exclusivity and luxury, hallmarks of the industry. Discover how to create memorable consumer experiences with bespoke product offerings and exclusive limited editions.
11:30 AM – 12:00 PM (30 minutes)
Sustainable Elegance: Meeting eco conscious consumer expectations
With Michelle Atkinson, Senior Global Breakthrough Innovation Lead – Sustainable Solutions at Diageo, Cory Connors, Director of Sustainable Packaging at Orora Packaging Solutions, and Sarah Flower, Senior Product Manager – Luxury Packaging & Technical Solutions at Fedrigoni.
In recent years, the luxury industry has undergone a significant transformation driven by a growing global consciousness towards sustainability. Consumers are increasingly seeking products that not only exude luxury but also align with their eco-friendly values. Our panel of experts will explore the shift that has spurred a revolution in luxury packaging design, giving rise to a new era where sustainability and elegance seamlessly combine.
12:30 PM – 1:15 PM (45 minutes)
Designing Multi-Sensory Packaging: Crafting luxurious creations
With Dai Sanders,Senior Design Manager at DCA Design International.
Great human centred design should create holistic user experiences where many more senses are engaged. Structural packaging offers an ideal platform to deliver multisensory experiences that can express a brands uniqueness. Exploring the benefits of that multisensory brand experiences can offer consumers, such as adding a touch of luxury, adding more sustainable elements, and creating a more inclusive experience. With design becoming increasingly more complex, can you afford not to stand out?
1:30 PM – 2:00 PM (30 minutes)
Immersive Storytelling: Impactful packaging that reflects your brand identity
Welcome to New World Luxury: Exploring the ever-changing landscape of design - Powered by Pentawards
With Yvonne Eng-Hall, Creative Director at Design Bridge and Partners, and Amabile Guglielmino-Brady, Global Head of Digital, Content & Media at Tanqueray Gin – Diageo.
Through their award-winning work with iconic British brands Harvey Nichols and Tanqueray, Design Bridge and Partners share how they have reestablished relevance and originality within the ever-changing landscape of luxury packaging and its demanding consumers.
2:55 PM – 3:35 PM (40 minutes)
Jury Insights: London Packaging Week Innovation Awards
With Nikki Grainge, Packaging Development Manager at Waitrose & Partners, Casey McHugh, Conference Manager at Easyfairs, Lisa Meade, Head of Structural Packaging at Kingfisher, and Adam Ryan, Head of at Pentawards.
Step into the forefront of packaging innovation with our exclusive Jury Insights panel for the LPW Innovation Awards 2024. Both emerging talents and established brands have vied for the opportunity to have their creations evaluated by our distinguished panel of specialists and packaging experts. Here, our panellists will discuss what trends they saw in this year’s submissions, who demonstrated true disruption and innovation, and what future entrants should consider when submitting their innovations.
3:45 PM – 4:15 PM (30 minutes)
Immersive Storytelling: Impactful packaging that reflects your brand identity
Welcome to New World Luxury: Exploring the ever-changing landscape of design - Powered by Pentawards
With Yvonne Eng-Hall, Creative Director at Design Bridge and Partners, and Amabile Guglielmino-Brady, Global Head of Digital, Content & Media at Tanqueray Gin – Diageo.
Through their award-winning work with iconic British brands Harvey Nichols and Tanqueray, Design Bridge and Partners share how they have reestablished relevance and originality within the ever-changing landscape of luxury packaging and its demanding consumers.
2:55 PM – 3:35 PM (40 minutes)
Day 2 - 12 September 2024
Creating a More Diverse Industry: The importance of inclusivity for the design industry - Pentawards
With Jason Armstrong, Founder at Diversely Talented, Chloe Davies, Founder & CEO at It Takes A Village Collective, Kieron Lewis, Host at Adobe Live, Shanice Mears, Co-Founder & Head of Talent at The Elephant Room, and Paul O’Brien, Design Director at Elmwood.
In the ever-evolving world of design, diversity and inclusivity are not just ideals—they are essential for innovation and growth. This panel will delve into the importance and need for a more inclusive design industry, exploring the challenges encountered by Black professionals in the creative industries, as well as actionable strategies for supporting Black creatives and fostering an environment where diversity is celebrated and nurtured.
10:30 AM – 11:15 AM (45 minutes)
Brands to Watch: Businesses blowing up in 2025
With Noah Bier, Founder & CCO at Makers Cabinet, Amir Gehl, Founder at Difference Coffee, Alexis Granite, Founder & CEO at Joonbyrd, and Casey McHugh, Conference Manager at Easyfairs.
Enter, the independent brands that are on the fast track to becoming ‘names to know’. Packaging is an integral part of the customer experience. How are emerging luxury brands using packaging to transmit their values, attract customers and stand out from the competition? Here we’ll explore the use of materials, design and personalisation to develop and create new brand identities.
11:30 AM – 12:15 PM (45 minutes)
Reimagining Reality with Packaging: How connected packaging is enhancing luxury experiences
With Lewis Collins, Co-Founder & Chief Commercial Officer at Aircards, and Benjamin Lickfett, Global Head of Digital Innovation at Diageo.
Looking into the future of brand engagement with connected packaging, this talk will highlight the transformative power of augmented reality in the packaging sector, focusing on Diageo’s TequilaAR initiative for Don Julio. Experts will discuss how connected packaging is used to engage consumers, the step-by-step process of creating the perfect serve with AR guidance, and the upcoming global rollout across various Diageo brands. What are the broader implications for connected packaging? Will the new bottle scanning system become an industry norm in the luxury spirits sector, and what is the potential for scaling this technology globally?
12:30 PM – 1:00 PM (30 minutes)
Designing for an iconic British Institution: The National Gallery - Powered by Pentawards
With Denise Llanera-Wittleton, Senior Graphic Designer at National Gallery.
Using various case studies and showcasing new products, this session will explore the intricacies behind designing the packaging for The National Gallery products, from ensuring the integrity of paintings is kept during the process, to creating packs that engage consumers both on shelf and online.
1:15 PM – 1:45 PM (30 minutes)
London Packaging Week: Innovation Awards 2024 Ceremony
Designed to single out the ‘packaging innovations of the year’, the Awards recognise the next big idea and encourage advances in sustainability and performance across the four main industry sectors: premium and luxury alcoholic drinks; beauty, cosmetics and perfume, fashion; accessories and jewellery and FMCG. Emerging, and established, brands alike have competed for the opportunity to have their products judged by our jury of specialists and packaging experts. We will announce the LPW Innovation Awards 2024 winners, the pinnacle of packaging disruption achievement.
2:00 PM – 3:00 PM (60 minutes)
Captivating Consumers: Top trends in packaging design
With Claire Hoe, Design Director and Andy Johnson, Commercial Director at Sun Branding.
We delve into the latest packaging trends, from the comforting charm of nostalgia through to the intrigue and fear surrounding AI and more, sharing key insights to help create high performing brands through brilliant brand packaging. Discover the top packaging trends set to dominate 2024 / 2025, how they will impact consumer behaviour, and how you can incorporate them into your packaging design to create a lasting impression on your customers and stay ahead of the game.
1:00 PM – 1:30 PM (30 minutes)